

Cebu Provincial Administrator; former national tourism leadership is widely referenced.
Atty. Ace Durano contributes a policy-and-packaging perspective centered on how destinations become investable—not only attractive. This includes the practical requirements of tourism policy, destination structuring, and project packaging that allow capital to enter with clear rules, predictable approvals, and viable returns.
At CIIS 2026, his role supports the shift from tourism-only messaging to a stronger lifestyle economy agenda—where investments are structured for longevity, higher yield, and stronger ecosystem integration.
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How policy can support investable, scalable destination growth.
Structuring offers, corridors, and experiences into investable formats.
How clearer rules reduce investor uncertainty.
Strengthening Cebu’s lifestyle economy narrative with practical frameworks.
For investors seeking clarity, confidence, and competitive advantage, Ruben Licera offers: