

Senior Executive Vice President & Chief Operating Officer, Cebu Landmasters, Inc.
Jose Franco Soberano is a Cebu-based real estate leader focused on scaling property platforms that respond to actual demand drivers—housing, townships, and the workforce accommodations that make large projects viable. He brings a commercial developer’s view of what it takes to build livable ecosystems that support employers, supply chains, and long-term local growth.
In CIIS 2026, his contribution centers on the practical side of investability: how Cebu can meet the housing and township needs that investors and their workforces require as capital and jobs expand.
ir@cebulandmasters.com
/cebulandmastersinc
cebulandmasters.com
How housing supply, location, and livability affect project outcomes.
How Cebu can support workforce needs alongside investment scale-up.
How developers read demand, absorption, and site readiness.
Sequencing growth so housing, jobs, and services scale together.
For investors seeking clarity, confidence, and competitive advantage, Ruben Licera offers: