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Joseph Tan
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About Joseph Tan

Mr. Joseph Tan is the Founder and Chairman of Sheridan Marketing, Inc., a sales and distribution company with over 52 years of operations, specializing in quality electrical, hardware, automotive, homecare, and general merchandise products. He began his entrepreneurial journey at the age of 22 and has since built the company into a nationwide organization serving markets across the Philippines. He is also involved in the ownership and operation of hotels and resorts in key tourism destinations nationwide.

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WHAT Joseph Tan OFFERS TO CIIS 2026 & CEBU INVESTORS

Supply chain clarity for operators

What businesses should expect from Cebu’s distribution networks.

Hospitality and consumption-linked logistics

How tourism-driven demand pressures supply systems.

Cost-competitiveness drivers

Where cost inflation happens (and how to reduce friction).

Resilience framing

How supply chain readiness improves investor certainty in growth periods.

WHY HE MATTERS TO CIIS 2026

For investors seeking clarity, confidence, and competitive advantage, Ruben Licera offers:

Addresses operational readiness beyond infrastructure.

Improves investor confidence in cost and reliability assumptions.

Connects “investability” to everyday business continuity.

Helps identify practical bottlenecks and fixes.

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