

Founder & CEO, The Laguna Group of Companies
Julita P. Urbina is a pioneering entrepreneur and community builder who founded the Laguna Group of Companies, helping shape Cebu’s food, hospitality, and service industry for over three decades.
Through her leadership, she has generated employment, supported local suppliers, and elevated Cebu as a culinary and tourism destination. She is widely recognized for strengthening family-run enterprises and mentoring the next generation of Filipino entrepreneurs.
Her influence extends beyond business, with active involvement in industry associations that promote service excellence and inclusive economic growth
TBC
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How food/culture ventures become scalable investment assets.
Turning differentiation into marketable, investable experiences.
What experience economies require to sustain long-term demand.
Where lifestyle investments can expand beyond traditional tourism categories.
For investors seeking clarity, confidence, and competitive advantage, Ruben Licera offers: