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About Wally Lu

CEO/leader associated with Primary Group / Primary Homes (infrastructure & real estate).

William Christopher “Wally” Liu Jr. is the Chairman of the Primary Group of Builders, which is currently home to over 15 companies belonging in construction, real estate, logistics, health and lifestyle, and human capital development industry.

He graduate from the University of the Philippines Diliman with a degree in Bachelor of Science in Civil Engineering. Through his leadership and vision, Primary Structures Corporation, once William Liu Construction, was able to grow from a single family-owned construction business to a powerhouse corporation with an umbrella of trusted companies. This includes Primary Structures, Primary Homes Inc., Primary Properties Corporation, Concrete Solutions Inc., Primary Trident Marine Solutions Inc., Maayo Hotel, and The Hospital at Maayo to name a few.

Email Address

TBC

Facebook

/primaryhomesincorporated

Website

/primary.com.ph

WHAT Wally Lu OFFERS TO CIIS 2026 & CEBU INVESTORS

Private-sector talent pipeline view

How large groups develop workforce capacity internally.

Execution-aligned workforce planning

Aligning manpower readiness with project timelines.

Scaling the labor ecosystem

What it takes to maintain workforce supply during growth phases.

Talent as investability infrastructure

Why workforce systems matter as much as roads and utilities.

WHY HE MATTERS TO CIIS 2026

For investors seeking clarity, confidence, and competitive advantage, Ruben Licera offers:

Links talent systems to deliverability and growth.

Strengthens confidence in workforce sustainability.

Adds practical private-sector methods to the discussion.

Supports Cebu’s capacity-to-execute narrative.

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